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Wheaties maintained brand recognition through its definitive association with sports, and its distinctive orange boxes. It became so popular that in the 1939 All-star game, 46 of the 51 players endorsed the cereal. In the months following, Wheaties became one of the sponsors of the first televised sports broadcast to allow commercials.
General Mills is digging into its vast cereal archives for a major throwback. This December, the maker of Cheerios, Wheaties and Kelce Mix is bringing back Twinkles, a cereal from the 1960s.
Some Wheaties boxes with athletes or teams on the packaging, from the late 1990s. In 1934, the breakfast cereal Wheaties began the practice of including pictures of athletes on its packaging to coincide with its slogan, "The Breakfast of Champions." In its original form, athletes were depicted on the sides or back of the cereal box, though in ...
Some brands have been around longer than you have — and may predate your parents or even grandparents. Here are some brands that are turning 100 this year.
But this week, news that wheat prices are rising fast could mean that Cheerios and Wheaties and Raisin Bran could show steep increases in price; as much as $7 a box, and higher. They could soon be ...
Buc Wheats cereal contained wheat flakes mixed with buckwheat and had the appearance of bran flakes, having a similar color and texture, but were lighter in weight. Buc Wheats was coated with a maple syrup glaze, giving it a unique flavor. General Mills replaced the original maple glaze with a honey glaze.
Breakfast cereal can be a healthy morning meal or candy in a bowl depending on what's in the box. The crunchy flakes can deliver nutrients, but also sugar and artificial colors. Companies keep ...
Flutie Flakes is the name of a brand of frosted corn flakes breakfast cereal named for American football quarterback Doug Flutie. The brand was created in 1998, after Flutie, then the starting quarterback for the Buffalo Bills , saw his popularity soar because of his scrambling, last quarter heroics and his impressive win–loss record.
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