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Personal branding is a strategic process aimed at creating, positioning, and maintaining a positive public perception of oneself by leveraging unique individual characteristics and presenting a differentiated narrative to a target audience. [1]
These were all considered part of full Internet service. Also several free web hosting services such as Geocities provided free web space for personal web pages. [2] These free web hosting services would typically include web-based site management and a few pre-configured scripts to easily integrate an input form or guestbook script into the ...
Website development is a key component of online branding as a website is used by companies and individuals to present products and services of a brand. [citation needed] Focusing on a website's appearance, functions, and company message to provide a positive experience to visitors is all part of online branding.
Visual brand language is the intentional use of design elements- such as shape, colour, materials, finish, typography and composition- to subliminally communicate a company's values and personality through imagery and design style. It is intended to create a first impression of the brand for the consumer.
When we say that a brand has a positive brand-image, it means that the brand has established some strong, favorable and unique associations with the consumer's self-image [8] (e.g. iPods have a strong and explicit image of being trendy, fashionable and high-tech, a combination of brand image that is unique and valued by young people). These ...
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