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Of these activities, road safety [9] was being concentrated extensively from 2013 in the aim of transforming our country as an "Accident Free Nation" where they conduct "Traffic Awareness Campaigns" [10] in public places such as live traffic signals, parks, beaches, etc. every week where their volunteers holding awareness placards & banners ...
Traffic awareness campaigns such as the "one false move" campaign documented by Hillman et al. Speeding. No one thinks big of you. (New South Wales, Australia, 2007) Road Safety is no Accident World Health Organization; Designated driver campaign, (US, 1970s–present) Click It or Ticket, (US, 1993–present) Clunk Click Every Trip (UK 1971)
Among other countries, India has more fatalities due to road accidents and is also taking steps to reduce the number of accidents. There has been significant amount of awareness events taking place across the country organized by various NGOs taking initiatives to prevent road accidents; several of them failed to sustain and only few remained to work on field level.
Henkel has launched a road safety initiative in an effort to address the topical issue of safety standards on the road in India. The Campaign Against Drunken Driving (CADD) is an organization founded by Prince Singhal which is campaigning against driving under the influence. But this campaign has been ineffective. [13]
The road wing of the MoRTH is the backbone of the country's road network development programme. It is staffed by officers of the Central Engineering Services (Roads). It is headed by Director General (Road Development) and Special Secretary to the Government of India. [4] The Road wing of MoRTH is further divided into five Project Zones.
SaveLIFE Foundation (SLF) is an independent, non-profit, non-governmental organization focused on improving road safety and emergency medical care across India. [1] SLF combines evidence-based research with policy advocacy, communication, and on-ground execution of projects in the two areas of crash prevention as well as post-crash response.
She also inaugurated a massive Traffic Awareness Campaign [6] held on 100 traffic signals across Chennai on same day and same time on 9 August 2015 organized by Thozhan NGO [7] which works on creating road safety awareness along with Good Samaritan Law awareness [8] to transform our country as Accident Free Nation.
National Safety Council is a premier, non-profit, self-financing and tripartite apex body at the national level in India. [1] It is an autonomous body, which was set up by the Government of India, Ministry of Labour and Employment on 4 March 1966 to generate, develop and sustain a voluntary movement on Safety, Health and Environment (SHE) at the national level.