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Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [ 1 ] [ 2 ] SEO targets unpaid search traffic (usually referred to as " organic " results) rather than direct traffic, referral traffic, social media traffic, or paid traffic .
SEM and SEO both need to be monitored and updated frequently to reflect evolving best practices. In some contexts, the term SEM is used exclusively to mean pay per click advertising , [ 2 ] particularly in the commercial advertising and marketing communities which have a vested interest in this narrow definition.
Beginner's Guide to Editing Wikipedia This step-by-step guide brings together some of the best resources to help you get started in Wikipedia. It is based on a guide originally created by User:LoriLee for middle and high school students to edit Wikipedia. If they can do it, you can!