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Simonson showed that when people have to make simultaneous choice (e.g. choose now which of six snacks to consume in the next three weeks), they tend to seek more variety (e.g., pick more kinds of snacks) than when they make sequential choices (e.g., choose once a week which of six snacks to consume that week for three weeks).
Leigh McAlister is a professor of business marketing at The University of Texas at Austin and is an executive director of the Marketing Science Institute.She is known for her work on retailing, consumer behaviour and variety seeking buying behavior.
The related variety seeking, or variety-seeking buying behavior, describes consumers' desire to search for alternative products even they are satisfied with a current product. For example, someone may drink tea with lunch one day but choose orange juice the next day specifically to get something different. [ 3 ]
Additionally, of the six facet scales used to define openness, only one of them (Actions) pertains to behaviour. The sensation-seeking scales on the other hand are more behavioral in content, and sensation-seeking does not have a clearly defined relationship to the five factor model, suggesting it is related to an independent basic factor.
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In the most recent publication, there are two forms for the NEO, self-report (form S) and observer-report (form R) versions. Both forms consist of 240 items (descriptions of behavior) answered on a five-point Likert scale. Finally, there is a 60-item inventory, the NEO FFI. There are paper and computer versions of both forms.