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2. Google Ads - Wikipedia

   en.wikipedia.org/wiki/Google_Ads

   Google Ads is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, and videos to web users. [2] It can place ads in the results of search engines like Google Search (the Google Search Network), mobile apps, videos, and on non-search websites.

3. Keyword research - Wikipedia

   en.wikipedia.org/wiki/Keyword_research

   Keyword research. The objective of keyword research is to generate, with good precision and recall, a large number of terms that are highly relevant yet non-obvious to the given input keyword. [1] The process of keyword research involves brainstorming and the use of keyword research tools, with popular ones including Semrush and Google Trends.

4. Semrush - Wikipedia

   en.wikipedia.org/wiki/Semrush

   www .semrush .com. Semrush Holdings, Inc. is an American public company that has a SaaS platform known as Semrush. [4] [5] The platform is used for keyword research, competitive analysis, site audits, backlink tracking, and comprehensive online visibility insights. [6] The keyword research tool provides various data points on each keyword. [7]

5. Keyword clustering - Wikipedia

   en.wikipedia.org/wiki/Keyword_clustering

   Keyword clustering is a fully automated process performed by keyword clustering tools. The term and the first principles were first introduced in 2015 by the Russian search engine optimization expert Alexey Chekushin. [1] The SERP-based keyword clustering tool Just-Magic was released in the same year in Russia.

6. Pay-per-click - Wikipedia

   en.wikipedia.org/wiki/Pay-per-click

   Pay-per-click (PPC) is an internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher (typically a search engine, website owner, or a network of websites) when the ad is clicked.

7. Keyword advertising - Wikipedia

   en.wikipedia.org/wiki/Keyword_advertising

   Keyword advertising is a form of online advertising in which an advertiser pays to have an advertisement appear in the results listing when a person uses a particular phrase to search the Web, typically by employing a search engine. The particular phrase is composed of one or more key terms that are linked to one or more advertisements.