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The food retail market has been dominated by the 'big four' supermarkets – Tesco, Sainsbury's, Asda and Morrisons – who made up over three quarters of sector market share in 2010. Tesco is the largest retailer in Great Britain, with a market share of 27.5% at the end of 2022. [a] [1] However, discounters Lidl and Aldi have grown rapidly. [1]
In September 2022 Aldi overtook Morrisons to become Britain's 4th largest supermarket, with a 9.3% market share. [44] In September 2023, Aldi opened its 1,000th location in the UK and shared its plan to open another 500 as a long-term goal. [45] Aldi entered the Irish market in 1999.
The UK grocery market is dominated by four companies: Tesco (26.9% market share), Sainsbury's (14.8%), Asda (14.3%) and Morrisons (8.8%) in March 2023, these supermarkets are known as the "Big Four". However discount supermarkets such as Aldi and Lidl have grown in popularity, with Aldi's market share now worth 9.9%.
As a result, the retailer revealed that it has grown to have a 28.5% share of the UK grocery market, its largest market share since 2016, as it won shoppers from grocery rivals. – Lidl
German-owned discount supermarkets Aldi and Lidl are plowing ahead with a rapid expansion in Britain and are on course to grab more market share from the traditional big four players. A top Aldi ...
Morrisons market share decreased after its purchase of Safeway, but it eventually grew again after the store disposals and conversions. Morrisons' UK market share declined steadily since 2019; [ 79 ] in September 2022 it was 9.1% – behind Tesco (26.9%), Sainsbury's (14.6%), Asda (14.1%), comparable with Aldi (9.3%), and ahead of Lidl (7.1%).
Lidl opened its first UK store in 1994. [12] Its grocery market share in the UK was 5.9% in 2019. [13] Sven Seidel was appointed CEO of the company in March 2014, after the previous CEO Karl-Heinz Holland stepped down. [14] Holland had served as chief executive since 2008 but left due to undisclosed "unbridgeable" differences over future strategy.
Photo: Jonathan Weiss / Shutterstock. Design: Eat This, Not That!Beyond its rapid growth and coin-operated shopping carts, Aldi is arguably best known for its low prices. So how does Aldi manage ...