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Visual.ly is structured both as a showcase for infographics as well as a marketplace and community for publishers, designers, and researchers. [5] The site allows users to search images through description, tags, and sources in a variety of categories, ranging from Education to Business or Politics. [11]
Social media sites such as Facebook and Twitter have also allowed for individual infographics to be spread among many people around the world. Infographics are widely used in the age of short attention span. [citation needed] In newspapers, infographics are commonly used to show the weather, as well as maps, site plans, and graphs for summaries ...
Social network advertising, also known as social media targeting, is a group of terms used to describe forms of online advertising and digital marketing that focus on social networking services. A significant aspect of this type of advertising is that advertisers can take advantage of users' demographic information , psychographics , and other ...
Business process improvement in that its goal is to improve and streamline actions and decisions in furtherance of business goals; Data visualization in that it uses well-established theories of visualization to add or highlight meaning or importance in data presentation. Digital humanities explores more nuanced ways of visualising complex data.
Social media marketing is the use of social media platforms and websites to promote a product or service. [1] Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.
Infogram is a web-based data visualization and infographics platform, created in Riga, Latvia. [1] It allows people to make and share digital charts, infographics and maps. Infogram offers an intuitive WYSIWYG editor that converts users’ data into infographics that can be published, embedded or shared. Users do not need coding skills to use ...
Consequently, social marketing scholars are beginning to advocate for a broader definition of social marketing: "Social marketing is the application of marketing principles to enable individual and collective ideas and actions in the pursuit of effective, efficient, equitable, fair and sustained social transformation".
Social media use by businesses includes a range of applications. Although social media accessed via desktop computers offer a variety of opportunities for companies in a wide range of business sectors, mobile social media, which users can access when they are "on the go" via tablet computers or smartphones, benefit companies because of the location- and time-sensitive awareness of their users.