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Levi Strauss & Co. (/ ˈ l iː v aɪ ˈ s t r aʊ s / LEE-vy STROWSS) is an American clothing company known worldwide for its Levi's (/ ˈ l iː v aɪ z / LEE-vyze) brand of denim jeans.It was founded in May 1853 [9] when German-Jewish immigrant Levi Strauss moved from Buttenheim, Bavaria, to San Francisco, California, to open a West Coast branch of his brothers' New York dry goods business.
Levi Strauss (/ ˈ l iː v aɪ ˈ s t r aʊ s / LEE-vy STROWSS; born Löb Strauß, German: [løːp ˈʃtʁaʊs]; February 26, 1829 – September 26, 1902) was a German-born American businessman who founded the first company to manufacture blue jeans. His firm of Levi Strauss & Co. (Levi's) began in 1853 in San Francisco, California. [1] [2]
The Cherry-Levis Food Company was sold to General Mills in 1967 for $20 million, [3] and Levis left the company about a year thereafter. The Slim Jim product line was sold to Goodmark Foods [4] in 1982 and then to ConAgra in 1998. [2] Sales in 2015 of the product line were $575 million. [5] [3])
Strauss agreed, and on May 20, 1873, US Patent No. 139,121 for "Improvements in fastening pocket openings" was issued in the name of Jacob W. Davis and Levi Strauss and Company. [8] That same year, Davis started sewing a double orange threaded stitched design onto the back pocket of the jeans to distinguish them from those made by his ...
1974: The lithium-ion battery is invented by M. Stanley Whittingham, and further developed in the 1980s and 1990s by John B. Goodenough, Rachid Yazami and Akira Yoshino. It has impacted modern consumer electronics and electric vehicles. [507] 1974: The Rubik's cube is invented by Ernő Rubik which went on to be the best selling puzzle ever. [508]
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"The Hard-Sellers": people came to a man to convince him to be born. They show him all the advantages of being alive, but he is sceptical. They say he is needed in the world of the living. "Small Red Lights": everything in his life is governed by red lights, thousands of them.
On his deathbed, Levi gathered all his children to narrate the story of his life to them, and prophesied unto them what they would do, and what would happen to them until judgment day. He also told them that God had chosen him and his seed as priest of Lord unto eternity. [22] In this testament, Levi is described as having had two visions.