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Coca-Cola and Pepsi vending machines in Indianapolis, 1988. The Cola wars are the long-time rivalry between soft drink producers The Coca-Cola Company and PepsiCo, who have engaged in mutually-targeted marketing campaigns for the direct competition between each company's product lines, especially their flagship colas, Coca-Cola and Pepsi.
Although Coca-Cola sales had topped Pepsi’s sales for years, the two sodas were always No. 1 and 2, respectively. Then in 2010, Diet Coke sales topped Pepsi’s sales for the first time, leading ...
Looking at the numbers, Coca-Cola generated net sales of $46.5 billion over the trailing 12 months. That is a significant improvement from its annual net sales low of $33 billion in 2020, and just ...
Unfortunately for PepsiCo, Coca-Cola is the winner of that battle of the beverages, with the Pepsi brand having now fallen all the way to No. 3, trailing just slightly behind Keurig Dr. Pepper's ...
Even with the loss of Subway, Coca-Cola still has something that Pepsi doesn’t: growing sales volumes. It had 10% growth in price/mix and 2% growth in concentrate sales, per its earnings. The ...
PepsiCo's flagship product, Pepsi Cola, has been engaged in a rivalry for generations with Coca-Cola; it is commonly referred to as the cola wars. Although Coca-Cola outsells Pepsi Cola in the United States, PepsiCo within the North American market is the largest food and beverage company by net revenue.
Starting from 1991, PepsiCo entered the new Romanian market economy, and still maintains a bigger popularity than its competitor, Coca-Cola, introduced in Romania in 1992, despite heavy competition during the 1990s (sometime between 2000 and 2005, Pepsi overtook Coca-Cola in sales in Romania). [53] Pepsi did not sell soft drinks in Israel until ...
Coca-Cola enjoys the backing of Warren Buffett, but it has seen revenues slipping — posting year-over-year losses in each year since 2016. Pepsi, on the other hand, seems to have a better ...