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Ronseal is a British wood stain, paint and preservative manufacturer, known for the phrase "Does exactly what it says on the tin". The advertising slogan, which was created by agency HHCL, has since entered popular culture. [1] The company is based in Chapeltown, Sheffield, and has been owned by Sherwin-Williams since 1997. [2]
Exterior use of polyurethane varnish may be problematic due to its heightened susceptibility to deterioration through ultra-violet light exposure. All clear or translucent varnishes, and indeed all film-polymer coatings (e.g. paint, stain, epoxy, synthetic plastic, etc.) are susceptible to this damage in varying degrees.
The Ronseal advertising campaign has also been shown there, and UK television is widely available in Ireland. In 2004, toothpaste manufacturer Colgate began a similar copycat advertising campaign in Ireland stating that its product "does exactly what it says on the tube". [7] [better source needed]
When painting, there is usually a primer, an undercoat and a topcoat. Similarly in renders there may be a stipple coat, then an undercoat (sometimes called a base coat) and finally a final coat (sometimes called a topcoat). The difference is that in renders, the final thickness is 15 mm. [7]
In modern techniques, lacquer means a range of clear or pigmented coatings that dry by solvent evaporation to produce a hard, durable finish. The finish can be of any sheen level from ultra matte to high gloss, and it can be further polished as required. Lacquer finishes are usually harder and more brittle than oil-based or latex paints and are ...
High-gloss finish used for kitchen elements. Sheen is a measure of the reflected light from a paint finish. Glossy and flat (or matte) are typical extreme levels of glossiness of a finish. Gloss paint is shiny and reflects most light in the specular (mirror-like) direction, while on flat paints most of the light diffuses in a range of angles ...
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