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  2. Four causes - Wikipedia

    en.wikipedia.org/wiki/Four_causes

    For example, if asking why a table is such and such, an explanation in terms of the four causes would sound like this: This table is solid and brown because it is made of wood (matter); it does not collapse because it has four legs of equal length (form); it is as it is because a carpenter made it, starting from a tree (agent); it has these ...

  3. Online advertising - Wikipedia

    en.wikipedia.org/wiki/Online_advertising

    The ad exchange picks the winning bid and informs both parties. The ad exchange then passes the link to the ad back through the supply side platform and the publisher's ad server to the user's browser, which then requests the ad content from the agency's ad server. The ad agency can thus confirm that the ad was delivered to the browser. [56]

  4. Advertising campaign - Wikipedia

    en.wikipedia.org/wiki/Advertising_campaign

    Smokey Bear is the icon of the U.S. Forest Service's long-running campaign against wildfires.. An advertising campaign or marketing campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC).

  5. Five whys - Wikipedia

    en.wikipedia.org/wiki/Five_whys

    In this example, five iterations of asking why is sufficient to get to a root cause that can be addressed. [3] The key idea of the method is to encourage the troubleshooter to avoid assumptions and logic traps and instead trace the chain of causality in direct increments from the effect through any layers of abstraction to a root cause that ...

  6. Reason - Wikipedia

    en.wikipedia.org/wiki/Reason

    Reason is the capacity of consciously applying logic by drawing valid conclusions from new or existing information, with the aim of seeking the truth. [1] It is associated with such characteristically human activities as philosophy, religion, science, language, mathematics, and art, and is normally considered to be a distinguishing ability possessed by humans.

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  8. Appeal to consequences - Wikipedia

    en.wikipedia.org/wiki/Appeal_to_consequences

    Appeal to consequences, also known as argumentum ad consequentiam (Latin for "argument to the consequence"), is an argument that concludes a hypothesis (typically a belief) to be either true or false based on whether the premise leads to desirable or undesirable consequences. [1]

  9. Analysis-Fed rate-cutting cycle could be shallower than expected

    www.aol.com/news/analysis-fed-rate-cutting-cycle...

    At 3.61% on Tuesday, they imply that interest rates will average that much over the next two years. "The bond market has priced in a lot (of cuts) between now and next year, which is a very ...

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