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  2. Identify legitimate AOL websites, requests, and communications

    help.aol.com/articles/identify-legitimate-aol...

    • Don't use internet search engines to find AOL contact info, as they may lead you to malicious websites and support scams. Always go directly to AOL Help Central for legitimate AOL customer support. • Never click suspicious-looking links. Hover over hyperlinks with your cursor to preview the destination URL.

  3. Better Business Bureau (BBB) complaints and accreditation ...

    www.aol.com/lifestyle/better-business-bureau-bbb...

    With a legacy of more than 100 years, the Better Business Bureau (BBB) is the go-to watchdog for evaluating businesses and charities. The nonprofit organization maintains a massive database of ...

  4. Better Business Bureau - Wikipedia

    en.wikipedia.org/wiki/Better_Business_Bureau

    The Better Business Bureau (BBB) is an American private, 501(c)(6) nonprofit organization founded in 1912. BBB's self-described mission is to focus on advancing marketplace trust, [2] consisting of 92 independently incorporated local BBB organizations in the United States and Canada, coordinated under the International Association of Better Business Bureaus (IABBB) in Arlington, Virginia.

  5. BBB National Programs - Wikipedia

    en.wikipedia.org/wiki/BBB_National_Programs

    BBB National Programs, an independent non-profit organization that oversees more than a dozen national industry self-regulation programs that provide third-party accountability and dispute resolution services to companies, including outside and in-house counsel, consumers, and others in arenas such as privacy, advertising, data collection, child-directed marketing, and more.

  6. Fake Customer Reviews: Don't Fall for This Online Marketing Scam

    www.aol.com/news/2012-09-19-fake-customer...

    A lot of people look at customer reviews online before they make a purchase. After all, they're like vicarious test-drives: You get the benefit of previous users' experiences in deciding whether a ...

  7. Reputation marketing - Wikipedia

    en.wikipedia.org/wiki/Reputation_marketing

    The reputation marketing field has evolved from the marriage of the fields reputation management and brand marketing, and involves a brand's reputation being vetted online in real-time by consumers leaving online reviews and citing experiences on social networking sites. With the popularity of social media in the new millennium reputation ...

  8. Better Business Bureau flags popular online boutique with ...

    www.aol.com/better-business-bureau-flags-popular...

    An online boutique which lists a fictitious address in Olathe has been flagged by the Better Business Bureau after dozens of complaints. Wrenley & Brynn, an online boutique with over 6,000 ...

  9. Mass marketing fraud - Wikipedia

    en.wikipedia.org/wiki/Mass_marketing_fraud

    Mass-marketing fraud (or mass market fraud) is a scheme that uses mass-communication media – including telephones, the Internet, mass mailings, television, radio, and personal contact – to contact, solicit, and obtain money, funds, or other items of value from multiple victims in one or more jurisdictions.