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American Greetings Corporation is a privately held American company and is the world's second largest greeting card producer behind Hallmark Cards. [2] [3] Based in Westlake, Ohio, a suburb of Cleveland, the company sells paper greeting cards, electronic greeting cards, gift packaging, stickers and party products.
As of 2017, more than 160 million Maxine greeting cards have been sold. [30] The comic strip-style character, portrayed as an irascible older woman, was created by Hallmark in-house artist John Wagner, and in addition to greeting cards has been featured on t-shirts, coffee mugs, holiday ornaments, and other items.
Papyrus is the Schurman Retail Group's flagship brand. It also operates as a retail shop with over 450 stores in the United States. [1] [2] [16] It sells a variety of products including greeting cards, gift wrap, stationery, note cards, journals, customized invitations, and other gift and paper products.
The Greeting Card Association is a U.S. trade organization representing the interests of greeting card and stationery manufacturers. [20] John Beeder, former president of the Greeting Card Association, says greeting cards are effective tools to communicate important feelings to people you care about: "Anyone feels great when they receive an ...
The success of the Christmas card grew into a business letters, postcards, and greeting cards with envelopes. [1] Rust revolutionized the use of the "French Fold," which turned a single piece of paper into a card by folding it into quarters. [1] [2] They were the first company to sell greeting cards with a fitted envelope. [3]
Papyrus (stylized as PAPYRUS) is a brand name originated by a former American stationery and greeting card retailer that at one time operated over 450 stores throughout the United States and Canada. [ 1 ] [ 2 ] [ 3 ] It was headquartered in Goodlettsville, Tennessee , and was the flagship brand of the Schurman Retail Group . [ 4 ]
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The company's product line includes children's card games, museum products, educational cards, motivational cards, tarot cards, and fortune telling decks. These are marketed through a network of retailers, including bookstores, museum gift shops, metaphysical shops, greeting card stores; toy and game stores; hobby shops, and mail order catalogs ...