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Pakistani clothing refers to the ethnic clothing that is typically worn by people in the country of Pakistan and by Pakistanis. Pakistani clothes express the culture of Pakistan , the demographics of Pakistan , and cultures from Punjab , Sindh , Balochistan , Khyber Pakhtunkhwa , Gilgit-Baltistan , and Kashmir regions of the country.
The brand's creative director, Zain, has described the city of Lahore as inspiring the designs found in their clothing. [1] [2] In 2022, Zain Ahmad was featured on Forbes' 30 under 30 Asia list for his co-founding of Rastah. [3] [4] In 2023, Rastah became the first Pakistani brand to be featured at London Fashion Week. [5] [6]
The 9th PFDC Sunsilk Fashion Week was held in March 2017. [citation needed] This four-day event was held in Lahore and showcased top Pakistani fashion designers.In addition to this, at least four new designers were also launched in collaboration with Bank Al Falah Rising Talent Segment.
Khaadi (pronounced [kʰaːd̪iː]) is a Pakistani fashion and lifestyle brand, founded in December 1998. Its headquarters are located in Karachi. As of 2015, it operates 46 stores in 17 cities across Pakistan and 17 stores across the United Kingdom and the GCC. [1] [2] As of 2022, Khaadi operates 60 stores in 30 cities within Pakistan. [3]
Peshawari chappals have become increasingly popular [4] in other parts of Pakistan; even wearing them with jeans has become a fashion trend, especially among urban youth. [5] With increased availability through e-commerce websites, they are now appearing in new designs in many cities of Pakistan and Dubai.
Pakistan Fashion Week (PFW) is a fashion event annually held in Karachi, Pakistan. The event is organised by the Fashion Pakistan Council (FPC) an organisation based in Karachi. The FPW was first launched in 2009 in Marriott Hotels , Karachi.
Sarah Jawaid, better known by her label name Sarah Gandapur, is a popular Pakistani fashion designer and Fashion journalist. She rose to prominence by exhibiting number of fashion shows and fashion weeks. She also debuted as a costume designer for films and was awarded ARY Film Award for Best Costume Design for Chambaili.
This suit has a timeless style which has become very popular. It is made up of a long, frock-style top and features a slim fitted bottom. This style of suit links the Indian subcontinent with the women's firaq partug (frock and shalwar) of northwestern Pakistan and Afghanistan and to the traditional women's clothing of parts of Central Asia. [44]
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