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Pets at Home was sold to Bridgepoint Capital for £230 million in July 2004. [6] In November 2007, the 200th store, Barnstaple, opened. [7] On 27 January 2010, Pets at Home was sold by Bridgepoint Capital to US-based investment firm Kohlberg Kravis Roberts (KKR) for around £955 million. [8] In March 2014, the company was the subject of an ...
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The company's third CEO, Phil Francis, re-tooled the company by emphasizing employee training and customer service, overhauling operations and systems, redesigning stores for visual appeal, and marketing PETsMART as a one-stop shop for pet products and services. By 2002, the company had fully integrated its in-store, online, and catalog sales.
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In September 2000, Pets.com opened a new customer service call center in Greenwood, Indiana and relocated the majority of its customer work force to Indiana in order to cut costs. [24] They aggressively undertook actions to sell the company. PetSmart offered less than the net cash value of the company, and Pets.com's board turned down that offer.
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