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  2. NYX Professional Makeup - Wikipedia

    en.wikipedia.org/wiki/NYX_Professional_Makeup

    NYX DARIEN (/ n ɪ k s /) is an American cosmetics company that is a subsidiary of L'Oréal. The company was founded in Los Angeles by Toni Ko in 1999. It was named after Nyx, the Greek goddess of the night. [1] NYX Professional Makeup is "certified" and acknowledged by PETA as a cruelty-free brand, [2] and they offer a wide range of vegan ...

  3. Lipstick - Wikipedia

    en.wikipedia.org/wiki/Lipstick

    Liquid lipstick tends to have more staying power and is more pigmented than traditional lipstick. However, it dries out more and cracks more readily over time depending upon the product quality. In early 2019, before the COVID-19 pandemic, trend of liquid lipstick was changed from the liquid matte lipstick to semi-matte or glossy finish ...

  4. Here's the truth behind E.L.F. lipsticks' secret compartment

    www.aol.com/lifestyle/2016-10-25-heres-the-truth...

    Recently, makeup lovers everywhere discovered E.L.F. lipstick's super-secret compartment, and their minds were blown. The bottoms of the lipsticks' pop off, revealing a whole other product.

  5. Maybelline - Wikipedia

    en.wikipedia.org/wiki/Maybelline

    Maybelline New York (formerly The Maybelline Company and Mabelline and Co.), [1] trading as and commonly known as simply Maybelline (/ ˈ m eɪ b ɪ l iː n / MAY-bil-een), is an American multinational cosmetics, skin care, perfume, and personal care company, based in New York City.

  6. Max Factor - Wikipedia

    en.wikipedia.org/wiki/Max_Factor

    Max Factor is a line of cosmetics from Coty, founded in 1909 as Max Factor & Company by Maksymilian Faktorowicz. [1]Max Factor specialized in movie make-up. Until its 1973 sale for US$500 million (approximately $3.6 billion in 2017 dollars), Max Factor & Company was owned by several generations of the family, becoming an international company during that time.

  7. BITE Beauty - Wikipedia

    en.wikipedia.org/wiki/BITE_Beauty

    BITE Beauty now operates as "Lip.Lab", a brick-and-mortar retailtainment experience where customers can create their own lipsticks choose the texture, scent, case color and have a selected name engraved on the lipstick tube and lip balms. As of December 2022, there are 10 lip labs in operation, the locations include:

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