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Citrus scent: One of the three scents released by Axe under limited edition status. Based on a shower gel and comes in shower gel and body spray form. Released in U.S. in 2008. Present 2008 Fever or Hot Fever: A fragrance infused with Brazilian hot mud and red dragon fruit extract. One of the three scents released by Axe under limited edition ...
Axe or Lynx is a French brand of male grooming products owned by the London based company Unilever and marketed toward the younger male demographic. It is marketed as Lynx in the United Kingdom, Ireland, Malta, Australia, New Zealand and China.
The product was an attempt by Dial to break into the body spray market, currently dominated by AXE and Tag, through a marketing strategy directed at older men. [ 1 ] [ 2 ] RGX employed the Internet to create buzz via a men's lifestyle website called RGX Life, followed by television, print, and public relations activities.
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Top perfumers helped develop the five new scents. Turns out more than 70% of men prefer AXE’s new fine fragrances over Chanel, according to a blind scent test Skip to main content
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An automatic deodorizer dispenser is an air freshener designed to release the encapsulated scent at a set time, or under preset conditions. Some fresheners operate by releasing a quick burst of scent every minute, 10 minutes, or 30 minutes so that you don't become too accustomed to the smell.
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