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Working in partnership with eBay, Topps launched a new brand of sports cards called eTopps in December 2000. These cards are sold exclusively online through individual "IPOs" (or, "Initial Player Offering") in which the card is offered for usually a week at the IPO price. The quantity sold depends on how many people offer to buy, but is limited ...
Topps generally put the biggest stars on card numbers ending in x00 or x50. For example, in the 1966 set, Mickey Mantle is card #50 and Sandy Koufax is card #100. In 1965, Willie Mays is card #250. Other star players were put on card numbers ending in zero (10, 20, 140, 270, etc.) and minor stars were put on cards ending in "5".
Especially prominent is a focus on transitioning the cards to an online market. Both Topps and Upper Deck have issued cards that require online registration, while Topps has targeted the investment-minded collector with its eTopps offering of cards that are maintained and traded at its website. [43]
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