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It is when a Likert scale is symmetric and equidistant that it will behave more like an interval-level measurement. So while a Likert scale is indeed ordinal, if well presented it may nevertheless approximate an interval-level measurement. This can be beneficial since, if it was treated just as an ordinal scale, then some valuable information ...
A rating scale is a set of categories designed to obtain information about a quantitative or a qualitative attribute. In the social sciences, particularly psychology, common examples are the Likert response scale and 0-10 rating scales, where a person selects the number that reflecting the perceived quality of a product.
In psychology and sociology, the Thurstone scale was the first formal technique to measure an attitude. It was developed by Louis Leon Thurstone in 1928, originally as a means of measuring attitudes towards religion. Today it is used to measure attitudes towards a wide variety of issues.
Symptom and attitude tests are more often called scales. A useful psychological test/scale must be both valid, i.e., show evidence that the test or scale measures what it is purported to measure, [1] [4]) and reliable, i.e., show evidence of consistency across items and raters and over time, etc.
From its first inclusion in 1964, "feeling thermometer scales have been quite popular to measure attitudes towards politicians, groups, and public figures," [9] thereby allowing for an expansion of the tool to reach wider audiences. Throughout the survey, participants are asked a variety of questions that aim to determine public opinions about ...
The semantic differential is today one of the most widely used scales used in the measurement of attitudes. One of the reasons is the versatility of the items. The bipolar adjective pairs can be used for a wide variety of subjects, and as such the scale is called by some "the ever ready battery" of the attitude researcher. [14]
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Consensus-based assessment is based on a simple finding: that samples of individuals with differing competence (e.g., experts and apprentices) rate relevant scenarios, using Likert scales, with similar mean ratings. Thus, from the perspective of a CBA framework, cultural standards for scoring keys can be derived from the population that is ...