Search results
Results from the WOW.Com Content Network
The Amul girl is an advertising mascot used by the Indian dairy brand Amul. The mascot is a hand-drawn cartoon of a young Indian girl dressed in a polka-dotted frock with blue hair and a half-pony tied up. [1] The Amul girl advertising has often been described as one of the best Indian advertising concepts because of its humour. [2]
In February 2020, Amul posted a picture of the Amul girl treating Joaquin Phoenix with butter after his academy award win for his role in the 2019 film, Joker. [25] Since Phoenix is a vegan, Amul faced criticism from vegans in India and PETA for the poor knowledge of his vegan activism and life.
The co-operative model was later applied to other agricultural industries such as the production of edible oils and replicated in other countries. For his contributions in increasing the dairy output, Kurien is known as the "Father of the White Revolution" in India. He was awarded the Ramon Magsaysay Award in 1964 and the World Food Prize in 1989.
[20] [21] [22] Da Cunha handed over creation of Amul's topical advertisements to his son Rahul in 1993. [23] The campaign holds the Guinness World Record for the longest running advertising campaign. [24] Da Cunha was also involved in English language theatre in India. He was a founding member of the Theatre Group of Bombay.
A cooperative movement, on the lines of Amul-model, initiated in Mehsana, organized the rural milk producers, encouraging them to pull together their resources. On 8 November 1960, Dudhsagar dairy was registered under Mumbai Co-operative societies act, 1925.
India portal Subcategories. This category has the following 2 subcategories, out of 2 total. ... Pages in category "Indian female models" The following 68 pages are ...
Prince Charles, Prince of Wales, visits India and Amul with Harichand Megha Dalaya, in December 1980 . Operation Flood is the programme that led to the "White Revolution." It created a national milk grid linking producers throughout India to consumers in over 700 towns and cities, reducing seasonal and regional price variations while ensuring that producers get a major share of the profit by ...
The images used of "500 gram pack of Amul Cheese" and "100 gram pack of Amul Butter" this implied advertising and marketing and the portions which looked biased or advertising are as follows: The Amul Pattern has established itself as a uniquely appropriate model for rural development.