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UTM parameters in a URL identify the marketing campaign that refers traffic to a specific website. [1] To define and append the relevant UTM parameters to the appropriate URLs, marketers routinely use simple, spreadsheet-based, or automated UTM builder tools, [3] including the Google Analytics URL Builder for websites. [4]
Google Sheets is a spreadsheet application and part of the free, web-based Google Docs Editors suite offered by Google.Google Sheets is available as a web application; a mobile app for: Android, iOS, and as a desktop application on Google's ChromeOS.
As a user navigates between web pages, Google Analytics provides website owners JavaScript tags (libraries) to record information about the page a user has seen, for example the URL of the page. Google analytics JavaScript libraries uses HTTP cookies, with which it remembers what a user has done on previous pages and his interactions. [55]
In Looker Studio, users have the option to create a report from scratch or to use a report template from the Looker Studio Report Gallery. [6] Similar to templates available on other Google applications, these templates are created to make it easier for users to build their reports while still allowing for customization of design elements and other alterations. [6]
NodeXL is a (social) network analysis and visualization Add-in for Microsoft Excel written in C#. It integrates into Excel 2010, 2013, 2016, 2019, 2021, 365 and adds undirected and directed graphs as a chart type to the spreadsheet and calculates a core set of network metrics and scores.
Rebang (Google China) – search trend site, similar to Google Zeitgeist. As of 2010, part of Google Labs. [122] Spreadsheets – spreadsheet management application, before it was integrated with Writely to form Google Docs & Spreadsheets. University Search – search engine listing for university websites.
Historical office suite still available and supported. It includes a spreadsheet. Google Sheets – as part of Google Workspace suite, supporting both offline and online editing. IBM Lotus Symphony – freeware for MS Windows, Apple Mac OS X and Linux. Kingsoft Office Spreadsheets 2012 – For MS Windows. Both free and paid versions are available.
Urchin Software Corp. was acquired by Google in April 2005, forming Google Analytics. [5] In April 2008, Google released Urchin 6. [6] [7] In February 2009, Google released Urchin 6.5, integrating AdWords. [8] Urchin 7 was released in September 2010 and included 64-bit support, a new UI, and event tracking, among other features. [9] [10]