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UTM parameters in a URL identify the marketing campaign that refers traffic to a specific website. [1] To define and append the relevant UTM parameters to the appropriate URLs, marketers routinely use simple, spreadsheet-based, or automated UTM builder tools, [3] including the Google Analytics URL Builder for websites. [4]
Spreadsheets – spreadsheet management application, before it was integrated with Writely to form Google Docs & Spreadsheets. University Search – search engine listing for university websites. U.S. Government Search – search engine and personalized homepage that exclusively draws from sites with a .gov TLD .
Google Analytics is a web analytics service offered by Google that tracks and reports website traffic and also mobile app traffic and events, currently as a platform inside the Google Marketing Platform brand. [3]
Google Marketing Platform is an online advertising and analytics platform developed by Google and launched on July 24, 2018. [1] It unifies DoubleClick's advertising services (acquired in March 2008) and Google's own advertising and analytics services. [2] [3] [4] Google Marketing Platform is mainly used by big advertisers to buy ads on the ...
Google Ads can be integrated with Google Analytics 4 (GA4), [38] which can improve conversion tracking effectiveness. This integration allows for a more comprehensive understanding of user interactions across different platforms and devices. [39] Google Ads introduced enhanced conversions to make conversion measurement more accurate. [40]
Google Ad Manager (GAM) is an online ad exchange platform for companies or individuals. This online server allows a company or person to manage their inventory of ads, the audiences those ads serve, and allows them to check the performance of the ads they are running, and allows them to manage the buying and selling of their ads by other networks. [11]
Connectors for Google platforms such as Google Analytics or Google Ads are free to use, while others require a subscription from an outside platform. [16] Users are also able to create their own connectors to any "internet accessible data source". Individuals can learn how to do this within Google Codelabs with this step-by-step tutorial. [17]
Google Sheets is a spreadsheet application and part of the free, web-based Google Docs Editors suite offered by Google.Google Sheets is available as a web application; a mobile app for: Android, iOS, and as a desktop application on Google's ChromeOS.
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