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2. Conversion rate optimization - Wikipedia

   en.wikipedia.org/wiki/Conversion_rate_optimization

   A research study conducted among internet marketers in 2017, for example, showed that 50% of respondents thought that CRO was "crucial to their overall digital marketing strategy". [4] Conversion rate optimization shares many principles with direct response marketing – a marketing approach that emphasizes tracking, testing, and on-going ...

3. Search engine optimization - Wikipedia

   en.wikipedia.org/wiki/Search_engine_optimization

   Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [1] [2] SEO targets unpaid search traffic (usually referred to as "organic" results) rather than direct traffic, referral traffic, social media traffic, or paid traffic.

4. Digital marketing - Wikipedia

   en.wikipedia.org/wiki/Digital_marketing

   Advertising revenue as a percent of US GDP shows a rise in digital advertising since 1995 at the expense of print media. [1]Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services.

5. Email marketing - Wikipedia

   en.wikipedia.org/wiki/Email_marketing

   Email marketing is the act of sending a commercial message, ... The service providers supply email templates and general best practices, as well as methods for ...

6. Online advertising - Wikipedia

   en.wikipedia.org/wiki/Online_advertising

   An online marketing platform (OMP) is an integrated web-based platform that combines the benefits of a business directory, local search engine, search engine optimisation (SEO) tool, customer relationship management (CRM) package and content management system (CMS). eBay and Amazon are used as online marketing and logistics management platforms.

7. Marketing strategy - Wikipedia

   en.wikipedia.org/wiki/Marketing_strategy

   Marketing strategies concern the link between the organization and its customers, and how best to leverage resources within an organization to achieve a competitive advantage. [2] In recent years, the advent of digital marketing has revolutionized strategic marketing practices, introducing new avenues for customer engagement and data-driven ...