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In 1961 the Advertising Association established the Committee of Advertising Practice (CAP) to draft the British Code of Advertising Practice (the CAP Code).In 1962 the industry set up the Advertising Standards Authority (so named even though it is not a public authority in the usual sense) to adjudicate on complaints that advertisements had breached the new Code.
The UK Code of Non-broadcast Advertising, Sales Promotion and Direct Marketing (CAP Code) is the rule book for non-broadcast advertisements, sales promotions and direct marketing communications in the United Kingdom. It is written and maintained by the Committee of Advertising Practice (CAP) and administered by the Advertising Standards ...
Industries under particular focus for CAP in terms of rules and guidelines for advertising include alcohol [5] and gambling. [2] Though some of the advertising rules are legally enforceable, the majority are self-regulatory and based on the commitment of involved stakeholders following best practice. [2]
Advertising Standards Authority may refer to: Advertising Standards Bureau (Australia) Advertising Standards Authority for Ireland; Advertising Standards Authority (New Zealand) Advertising Standards Authority (South Africa) Advertising Standards Authority (United Kingdom) Advertising Standards Canada; Advertising Standards Council of India
The Advertising Standards Authority (ASA), previously known as the Advertising Standards Authority for Ireland, is the self-regulatory organisation (SRO) for advertising industry in Ireland. The 7th edition of its Code was introduced with effect from March 2016. [1] Some of the activities that the organization engages in are:
The bank provided the Advertising Standards Authority (ASA) with a copy of its 2023 Sustainability Report, which showed the group had financed emissions amounting to 33 million tonnes of carbon ...
The Advertising Standards Council of India (ASCI) is a voluntary self-regulatory organization of the advertising industry in India. Established in 1985, ASCI is registered as a non-profit company under section 8 of the Company Act. [5] ASCI is committed to the cause of self-regulation in advertising, ensuring the protection of the interest of ...
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