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In 1961 the Advertising Association established the Committee of Advertising Practice (CAP) to draft the British Code of Advertising Practice (the CAP Code).In 1962 the industry set up the Advertising Standards Authority (so named even though it is not a public authority in the usual sense) to adjudicate on complaints that advertisements had breached the new Code.
The Committee of Advertising Practice (CAP) is a British organisation responsible for the UK Code of Non-Broadcast Advertising, Sales Promotion and Direct Marketing, which is the main code of practice for self-regulation of the non-broadcast advertising industry in the UK.
The UK Code of Non-broadcast Advertising, Sales Promotion and Direct Marketing (CAP Code) is the rule book for non-broadcast advertisements, sales promotions and direct marketing communications in the United Kingdom. It is written and maintained by the Committee of Advertising Practice (CAP) and administered by the Advertising Standards ...
They derive their authority from members' commitments to abide by the standards applied by the regulator, for instance as the UK's Advertising Standards Authority says "The self-regulation system works because it is powered and driven by a sense of corporate social responsibility amongst the advertising industry." [2]
As well as the Advertising Standards Authority, advertising in specific media types or of specific product and service types are subject to regulation by other bodies or statutes; for example broadcast advertising by the Broadcasting Authority of Ireland, [4] financial services by the Central Bank of Ireland, [5] [6] and solicitors by the Law Society of Ireland.
Advertising Standards Authority may refer to: Advertising Standards Bureau (Australia) Advertising Standards Authority for Ireland; Advertising Standards Authority (New Zealand) Advertising Standards Authority (South Africa) Advertising Standards Authority (United Kingdom) Advertising Standards Canada; Advertising Standards Council of India
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The Advertising Standards Authority of South Africa (abbreviated ASA) was an independent entity organised and financed by members of the marketing communications industry of South Africa. Its purpose was to manage South Africa's voluntary, self-regulating system of advertising.