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The specific function of text messaging has also been studied to find its uses and gratifications and explore any potential gender differences. [29] Seven uses and gratifications, in order of importance, have been proposed: accessibility, relaxation, escape, entertainment, information seeking, coordination for business, socialization, status ...
The uses and gratification model emphasizes what the audience does with the media presented to them, here influence lies with the consumer. The "ethnographic turn" contributed to the maturing of the field as contexts of consumption are now recognized as having significant impact upon the processes of the interpretation of media.
This theory also states that the experience of others can be used in the decision making process. If a family member recommends a book then an individual is more likely to pick up the book and read it themselves. This theory does address more thoroughly media avoidance than does Uses and Gratifications Theory. [2]
The founder effect occurs when a small group of migrants—not genetically representative of the population from which they came—establish in a new area. [4] [5] In addition to founder effects, the new population is often very small, so it shows increased sensitivity to genetic drift, an increase in inbreeding, and relatively low genetic ...
Herta Herzog-Massing (August 14, 1910 – February 25, 2010) was an Austrian-American social scientist specializing in communication studies.Her most prominent contribution to the field, an article entitled "What Do We Really Know About Daytime Serial Listeners?", is considered a pioneering work of the uses-and-gratifications approach and the cognitive revolution in media research.
Retrieved from "https://en.wikipedia.org/w/index.php?title=Uses_and_gratifications&oldid=304732696"
In this context, the concept of motivation is defined based on previous theories such as selective exposure and uses and gratifications theory. This means that a teenager's motivation to attend to certain media might be based on affective , behavioral , cognitive and instrumental needs, or it could also simply be a result of habituation (Steele ...
The concept of parasocial interaction became increasingly attractive to mass communication scholars as more active views of the audience emerged in the second half of the 20th century—especially uses and gratification theory—and numerous empirical studies have utilized the idea to explore PSI’s antecedents, correlates, and consequences.