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Baja Fresh is an American chain of fast-casual Tex Mex restaurants founded in Newbury Park, California, in 1990 and headquartered in Scottsdale, Arizona. It is owned by Canadian franchisor MTY Food Group. [1] The chain emphasizes fresh ingredients, each restaurant featuring a self-serve salsa bar.
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A restaurant at John Wayne Airport was opened soon thereafter, called Javi's. [2] In 2012, Sosa opened a restaurant in Las Vegas, Nevada at the Aria Resort & Casino. The restaurant opening was overseen by Omar Sosa, Sosa's son. To open the restaurant, the Sosa's brought staff from their California restaurants to assist with training the staff. [2]
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Rubio's previously went by the names “Rubio’s Baja Grill” and “Rubio’s Fresh Mexican Grill.” It took on its current iteration, Rubio's Coastal Grill, in 2015.
Photo: Doritos. Design: Eat This, Not That!Baja Blast, Taco Bell's famous turquoise Mountain Dew beverage, is now being reimagined. To celebrate the soda's 20th anniversary (or "Bajaversary," if ...
Rubios in the California Bay Area after the 2024 shutdowns. Rubio's locations in Utah were closed in 2019. [citation needed] [original research?] In June 2020, Rubio's Coastal Grill told Nation's Restaurant News about the closure of all their Florida and Colorado store locations, a total of twelve, due to the negative business impact of the coronavirus pandemic.
In 2007, CKE Restaurants sold La Salsa to Baja Fresh for an undisclosed amount. [ 12 ] [ 13 ] At the time of the sale, La Salsa had over 100 locations in approximately a dozen states. In September 2016, it was announced that Baja Fresh's parent, BF Acquisition Holdings, was sold to MTY Food Group for $27 million. [ 1 ]