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Korean beauty standards in the 21st century prize a youthful look and the appearance of moisture on the skin, which results in a preference for cremes over powders. K-beauty products are also more often designed for export, as a result of South Korea's history of import substitution industrialization. [27]
Cocokind. Affordable Korean skincare brand Cocokind is focused on supporting a healthy, hydrated skin barrier with budget-friendly formulas. And while it considers price, the brand doesn't skimp ...
Advanced Snail 96 Mucin Power Essence. Founded in 2013, right before the K-beauty boom, this brand has since garnered internet and TikTok fame for its simple and affordable skincare solutions.
First launched in 1982 with a mission to create effective, science-led beauty for sensitive skin, it has since become a top selling brand at Olive Young (aka Korean Sephora), winning numerous ...
Koreans highly value even, radiant skin, [3] and Korean women tend to vary their beauty care regimen with the season. They use different kinds of moisturizers such as cream for tightening pores ( BB cream , blemish balm or beauty balm) and lotions for lightening the skin ( CC cream , colour correction or colour control).
Innisfree is South Korea's first all-natural brand, and many of the products' ingredients are sourced from Jeju Island. The company's products range from makeup to skin care products for women and for men. Innisfree's products include the Super Volcanic Pore Clay Mask, [19] Olive Real Cleansing Foam, [20] and the Wine Peeling Jelly Softener. [21]
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