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Also, with an initial purchase of a single product and later turning into a buyer of several different products. Learning and examination of the migration patterns can serve many tasks of the company, like customer loyalty and retention, brand loyalty, revenue and sales maximization and even the analysis of return on investment. [3]
Examples of such migration drivers are mergers and acquisitions, business optimization, and reorganization to attack new markets or respond to competitive threat. [9] The first two categories of migration are usually routine operational activities that the IT department takes care of without the involvement of the rest of the business.
Big bang adoption or direct changeover is when a new system is adopted instantly, with no transition period between the old and new systems. [1] [2] [3]When a new system needs to be implemented in an organization, there are three different ways to adopt this new system: the big bang adoption, phased adoption and parallel adoption.
The following steps can structure migration planning: [61] Identify the data to be migrated. Determine the migration timing. Generate data migration templates for key data components; Freeze the toolset. Decide on the migration-related setup of key business accounts. Define data archiving policies and procedures.
In marketing, value migration is the shifting of value-creating forces. Value migrates from outmoded business models to business designs that are better able to satisfy customers' priorities. Marketing strategy is the art of creating value for the customer.
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For example, it might involve translation of the source code, or some level of re-use of existing code plus a Web-to-host capability to provide the customer access required by the business. If a rewrite is necessary, then the existing business rules can be extracted to form part of the statement of requirements for a rewrite.
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