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Karen McGrane is a content strategist and website accessibility advocate, who wrote a book called Content Strategy for Mobile. [1] McGrane teaches Design Management at School of Visual Arts in New York. [2] Her design philosophy is "every company is a technology company" and "every business is in the user experience business."
Content engineering is the practice of organizing the shape and structure of content by deploying content and metadata models, in authoring and publishing processes in a manner that meets the requirements of an organization’s Content Strategy, and its implementation through the use of technology such as CMS, XML, schema markup, artificial intelligence, APIs and others.
Content strategy guides the planning, development, and management of content. It is a recognized field in user experience design, and it also draws from adjacent disciplines such as information architecture , content management , business analysis , digital marketing , and technical communication .
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Content intelligence is a strategy that uses artificial intelligence systems and software to process content data into reliable insights about the effectiveness of a business’ content. The AI works within a certain framework to edit the behavioral analysis of customers and clients.
In 2009, Halvorson authored the first book on the topic of content strategy on the web, Content Strategy for the Web, [4] and is credited as being the foundation of the industry. [citation needed] That same year, she initiated the first Content Strategy Consortium and was the keynote speaker at first Content Strategy Forum in Paris. [5]
A chief content officer (CCO) is a corporate executive responsible for the brand development through content creation and multi-channel publication of the organization's content (text, video, audio, animation, etc.). The CCO oversees the content creation team and make sure that all content initiatives are done the way it is envisioned.
Strategy making with this group begins with the organization's strategy story. Using middle managers in this role allows these individuals to raise their own strategic leadership bar. And it is through these middle managers that the organizational story becomes more accessible in those settings and situations that they know much more intimately ...