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Karen McGrane is a content strategist and website accessibility advocate, who wrote a book called Content Strategy for Mobile. [1] McGrane teaches Design Management at School of Visual Arts in New York. [2] Her design philosophy is "every company is a technology company" and "every business is in the user experience business."
Content engineering is the practice of organizing the shape and structure of content by deploying content and metadata models, in authoring and publishing processes in a manner that meets the requirements of an organization’s Content Strategy, and its implementation through the use of technology such as CMS, XML, schema markup, artificial intelligence, APIs and others.
Content strategy guides the planning, development, and management of content. It is a recognized field in user experience design, and it also draws from adjacent disciplines such as information architecture , content management , business analysis , digital marketing , and technical communication .
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Content intelligence is a strategy that uses artificial intelligence systems and software to process content data into reliable insights about the effectiveness of a business’ content. The AI works within a certain framework to edit the behavioral analysis of customers and clients.
Strategy making with this group begins with the organization's strategy story. Using middle managers in this role allows these individuals to raise their own strategic leadership bar. And it is through these middle managers that the organizational story becomes more accessible in those settings and situations that they know much more intimately ...
A content management system (CMS) is computer software used to manage the creation and modification of digital content (content management). [ 1 ] [ 2 ] [ 3 ] A CMS is typically used for enterprise content management (ECM) and web content management (WCM).
Los Angeles Times owner Patrick Soon-Shiong, who blocked the newspaper’s endorsement of Kamala Harris and plans to overhaul its editorial board, says he will implement an artificial intelligence ...