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Raymond Albert Kroc (October 5, 1902 – January 14, 1984) was an American businessman. He obtained the fast food company McDonald's in 1961 from the McDonald brothers and was its CEO from 1967 to 1973.
Kroc took 1.9% of gross sales, of which the McDonald brothers got 0.5%. [13] [14] Kroc became frustrated with the McDonald brothers' desire to maintain a small number of restaurants. The brothers also consistently told Kroc he could not make changes to things such as the original blueprint.
Restaurateur Ray Kroc opened his first McDonald's franchise on April 15, 1955. ... In 1961 Kroc bought out the McDonald brothers completely and set his sights on becoming America's top fast-food ...
In 1954, Ray Kroc, a seller of Prince Castle brand Multimixer milkshake machines, learned that the McDonald brothers were using eight of his machines at their San Bernardino restaurant. His curiosity was piqued, and he flew to California to visit the restaurant himself. The McDonald brothers operated six franchise locations. [12]
Ray Kroc bought the original McDonald’s from the McDonald brothers after visiting in 1954 and by the next year, he had opened the prototype for what would become a worldwide fast-food legend ...
AP. By the late 1960s, McDonald's had ditched the two-arch design, with the golden arches appearing instead on signs. This is the era in which Ray Kroc had taken over the business and was swiftly ...
[clarification needed] Kroc was recorded as being an aggressive business partner, driving the McDonald brothers out of the industry. [28] Kroc and the McDonald brothers fought for control of the business, as documented in Kroc's autobiography. In 1961, he purchased the McDonald brothers' equity in the company and began the company's worldwide ...
Ray Kroc made his fortune on that assumption. He ran with it, wrestling the company (depending on who is telling the story) away from the original founders, the McDonald brothers in San Bernardino ...