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Fenty (stylised as FEИTY) was a fashion brand of ready-to-wear founded by Rihanna under the luxury fashion group LVMH (Louis Vuitton Moët Hennessy). Fenty was launched in May 2019. [1] The fashion label made Rihanna the first woman and also the first person of colour to head a luxury brand for the LVMH group. [2] Fenty was closed in 2021. [3]
Rihanna just announced a limited-edition collaboration between her brand, Savage X Fenty, and Italian fashion house Diesel. ELLE.com got the exclusive story behind the capsule.
Rihanna has a vision for a new Savage X Fenty Fashion Show. At the Thursday, Oct. 10, preview of her lingerie brand's new Lavish Lace Collection, the singer and entrepreneur, 36, teased the return ...
Savage X Fenty is a joint venture between Rihanna and TechStyle Fashion Group. [5] Starting as an online-only brand, the entire pre-launch marketing occurred on Rihanna’s Instagram account. [ 6 ] The website launched on May 11, 2018, along with a pop-up shop in Brooklyn, New York , which was open the first two days the brand launched. [ 7 ]
In March 2020, Fast Company named Savage x Fenty one of the 10 most innovative style companies of 2020, alongside brands such as Madewell and Levi Strauss & Co. [38] In October 2020, Savage x Fenty launched the brand’s first menswear collection with Christian Combs, which debuted at the 2020 Fashion Show during New York Fashion Week. [39]
Rihanna’s brief foray into luxury fashion with LVMH Moët Hennessy Louis Vuitton has come to a halt, WWD has learned. The music star and the French luxury giant have mutually agreed to put the ...