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  2. Snowball sampling - Wikipedia

    en.wikipedia.org/wiki/Snowball_sampling

    Unknown sampling population size: There is no way to know the total size of the overall population. [9] Anchoring: Another disadvantage of snowball sampling is the lack of definite knowledge as to whether or not the sample is an accurate reading of the target population. By targeting only a few select people, it is not always indicative of the ...

  3. Curb cut effect - Wikipedia

    en.wikipedia.org/wiki/Curb_cut_effect

    A curb cut. The curb cut effect is the phenomenon of disability-friendly features being used and appreciated by a larger group than the people they were designed for. The phenomenon is named for curb cuts – miniature ramps comprising parts of sidewalk – which were first made for wheelchair access in particular places, but were also welcomed by people pushing strollers, carts or luggage.

  4. Inclusion and exclusion criteria - Wikipedia

    en.wikipedia.org/wiki/Inclusion_and_exclusion...

    Exclusion criteria concern properties of the study sample, defining reasons for which patients from the target population are to be excluded from the current study sample. Typical exclusion criteria are defined for either ethical reasons (e.g., children, pregnant women, patients with psychological illnesses, patients who are not able or willing ...

  5. Sampling (statistics) - Wikipedia

    en.wikipedia.org/wiki/Sampling_(statistics)

    The target population for advertisements can be selected by characteristics like location, age, sex, income, occupation, education, or interests using tools provided by the social medium. The advertisement may include a message about the research and link to a survey.

  6. Inverse probability weighting - Wikipedia

    en.wikipedia.org/wiki/Inverse_probability_weighting

    Inverse probability weighting is a statistical technique for estimating quantities related to a population other than the one from which the data was collected. Study designs with a disparate sampling population and population of target inference (target population) are common in application. [1]

  7. Total addressable market - Wikipedia

    en.wikipedia.org/wiki/Total_addressable_market

    Serviceable obtainable market (SOM), share of market, or Target Market, is the percentage of SAM which is realistically reached. [ 2 ] For example, the total UK consumer expenditure on food in 2014, which is the total addressable market of food, was £198 billion (including catering, alcoholic drinks, non-alcoholic drinks and other foods). [ 3 ]

  8. Theory of planned behavior - Wikipedia

    en.wikipedia.org/wiki/Theory_of_planned_behavior

    It is based on attitude toward the behavior, subjective norm, and perceived behavioral control, with each predictor weighted for its importance in relation to the behavior and population of interest. Behavior: an individual's observable response in a given situation with respect to a given target. Ajzen advanced the view that a behavior is a ...

  9. Selection bias - Wikipedia

    en.wikipedia.org/wiki/Selection_bias

    Selection bias is the bias introduced by the selection of individuals, groups, or data for analysis in such a way that proper randomization is not achieved, thereby failing to ensure that the sample obtained is representative of the population intended to be analyzed. [1] It is sometimes referred to as the selection effect.