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In communication, media (sing. medium) are the outlets or tools used to store and deliver semantic information or contained subject matter, described as content. [1] [2] The term generally refers to components of the mass media communications industry, such as print media (), news media, photography, cinema, broadcasting (radio and television), digital media, and advertising. [3]
Video game journalism – the reporting and discussion of video games. Weather forecasting – application of meteorological science and technology to predict and report the state of the atmosphere for a given location. World news – news media-jargon for news from abroad, about a foreign country or a global subject. Also called "international ...
Media relations involves working with media for the purpose of informing the public of an organization's mission, policies and practices in a positive, consistent and credible manner. It can also entail developing symbiotic relationships with media outlets, journalists, bloggers, and influencers to garner publicity for an organization.
Integrated marketing communications is a holistic planning process that focuses on integrating messages across communications disciplines, creative executions, media, timing and stakeholders. An integrated approach has emerged as the dominant approach used by companies to plan and execute their marketing communication programs [ 62 ] and has ...
A broadcasting antenna in Stuttgart. Broadcasting is the distribution of audio or video content to a dispersed audience via any electronic mass communications medium, but typically one using the electromagnetic spectrum (radio waves), in a one-to-many model. [1]
Included in those is the development of a plan for communication, analysis and awareness of key audiences, the development and preliminary testing of messages and materials, the selection of communication channels: print, broadcast, or digital, and communication categories: earned, paid, or social or digital media. This further includes ...
Narrowcasting is the dissemination of information to a specialised audience, rather than to the broader public-at-large; it is the opposite of broadcasting.It may refer to advertising or programming via radio, podcast, newspaper, television, or the Internet.
Communication studies is often perceived by many in society as being primarily centered around the media arts, however, those that become communication studies graduates could move on to have careers in areas ranging from media arts to public advocacy to marketing to non-profit organizations and even more.