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When Japan's Rakuten launched a mobile service network in 2020, the e-commerce and fintech giant promised to disrupt the world's third-largest telecoms market. By any measure, cash-bleeding ...
Rakuten Group, Inc. [a] (楽天グループ株式会社, Rakuten Gurūpu kabushikigaisha, pronounced [ɾakɯ̥teɴ], lit. ' Optimism ') is a Japanese technology conglomerate based in Tokyo, founded by Hiroshi Mikitani in 1997.
Hiroshi Mikitani (三木谷浩史, Mikitani Hiroshi) (born March 11, 1965) is a Japanese billionaire business magnate and writer. He is the founder and CEO of Rakuten, Inc. He is also the president of Crimson Group, chairman of the football club Vissel Kobe, chairman of Tokyo Philharmonic Orchestra, and a board member of Lyft.
Rakuten, however, was considered the more likely of the two companies to be chosen by NPB. Rakuten president Mikitani had extensive connections in established Japanese business circles and already operated another sports team, the soccer club Vissel Kobe in Japan's J.League. On November 2, NPB selected Rakuten over Livedoor to create a new ...
Yahoo! Japan was a founding member of the Japan Association of New Economy (JANE, at the time named Japan e-business association), a Japanese e-business association led by Rakuten CEO Hiroshi Mikitani, in February 2010; Rakuten later withdrew from the Japan Business Federation (Keidanren) in June 2011 and made moves to make JANE become a rival to Keidanren.
The company was founded in 2011 as FindJPN, rebranded as Voyagin in 2012 by its founders, then rebranded again by Rakuten. [1] [2] In July 2015, Rakuten announced it acquired a majority stake in Voyagin to expand its travel market in Asia. [3] Rakuten absorbed Voyagin on July 1, 2020, while retaining the Voyagin name and website. [4]
In May 2010, Buy.com was acquired by Rakuten, Inc., the largest e-commerce retailer in Japan, [3] [15] for $250 million in cash. [16] [17] This was considered Rakuten's attempt to enter the American e-retail market, [16] and to compete globally with e-commerce competitors such as Amazon.com and eBay. [3]
Rebranded as Rakuten Marketing then as Rakuten Advertising. [1] [2] 2010 PriceMinister: Online retailer France: €200 million [3] 2010 Buy.com: Online retailer United States: US$250 million [4] 2011 Ikeda E-commerce Brazil — Renamed Rakuten Brazil 2011 Tradoria E-commerce Germany — Rebranded as Rakuten Deutschland 2011 Play.com: E-commerce ...
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