Search results
Results from the WOW.Com Content Network
The Lewis Model of Cross-Cultural Communication was developed by Richard D. Lewis. The core of the model classifies cultural norms into Linear-Active, Multi-Active and Re-Active, or some combination. Broadly speaking, Northern Europe, North America and related countries are predominantly Linear-Active, following tasks sequentially using ...
In moral philosophy, consequentialism is a class of normative, teleological ethical theories that holds that the consequences of one's conduct are the ultimate basis for judgement about the rightness or wrongness of that conduct. Thus, from a consequentialist standpoint, a morally right act (including omission from acting) is one that will ...
Communication theories vary substantially in their epistemology, and articulating this philosophical commitment is part of the theorizing process. [1] Although the various epistemic positions used in communication theories can vary, one categorization scheme distinguishes among interpretive empirical, metric empirical or post-positivist, rhetorical, and critical epistemologies. [13]
The four-sides model also known as communication square or four-ears model is a communication model described in 1981 by German psychologist Friedemann Schulz von Thun. [2] [3] It describes the multi-layered structure of human utterances.
The problem of communication was already discussed in Ancient Greece but the field of communication studies only developed into a separate research discipline in the middle of the 20th century. All early models were linear transmission models, like Lasswell's model , the Shannon–Weaver model , Gerbner's model, and Berlo's model .
One of Harold Innis's primary contributions to the field of communications was to apply the dimensions of time and space to various media. He divided media into time-biased and space-biased types. Time-biased media include clay or stone tablets, hand-copied manuscripts on parchment or vellum and oral sources such as Homer's epic poems. These ...
Before becoming simply communication, or communication studies, the discipline was formed from three other major studies: psychology, sociology, and political science. [1] Communication studies focus on communication as central to the human experience, which involves understanding how people behave in creating, exchanging, and interpreting ...
Most theorists identify Schramm's model with his 1954 book The process and effects of mass communication and present it as a reaction to earlier models developed in the late 1940s. [2] [3] [15] However, marketing scholar Jim Blythe argues that Schramm's model is of earlier origin and was already present in Schramm's 1949 [a] book Mass ...