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Corn flakes, or cornflakes, are a breakfast cereal made from toasting flakes of corn (maize). Originally invented as a breakfast food to counter indigestion , [ 1 ] it has become a popular food item in the American diet and in the United Kingdom where over 6 million households consume them.
It was named for its originator, C. W. Post, and intended as the Post version of corn flakes. [1] [2] Post Toasties were originally sold as Elijah's Manna [3] (c. 1904) until criticism from religious groups (and consequent loss of sales) led to a change of name in 1908. [4] [5]
By 1909, Will's company produced 120,000 cases of Corn Flakes daily. John, who resented his brother's success, filed suit against Will's company in 1906 for the right to use the family name. The resulting legal battle, which included a trial that lasted an entire month, ended in December 1920 when the Michigan Supreme Court ruled in Will's favor.
They continued to experiment using rice and corn as well as wheat, and in 1898 released the first batch of Sanitas Toasted Corn Flakes. A modified version with a longer shelf life was released in 1902. [8] By that time, both "Granose Biscuits" and "Granose Flakes" were available. [54] Will Kellogg continued to develop and market flaked cereal.
Although many plain wheat-, oat- and corn-based cereals exist, a great many other varieties are highly sweetened, and some brands include freeze-dried fruit as a sweet element. The breakfast cereal industry has gross profit margins of 40–45%, [ 2 ] In 2009, market researchers expected the market to grow at a CAGR of 7.4% [ 3 ] (in the next 5 ...
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The era was the off the charts for sugar consumption at breakfast. General Mills introduced this "fruit flavor frosted cereal + marshmallow bits" in 1974 with a werewolf mascot on the box.
In the US, it's common for children to leave Santa Claus milk and cookies. But this tradition looks different for children around the world. In Ireland, some families leave Santa a pint of Guinness.