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Corn flakes, or cornflakes, are a breakfast cereal made from toasting flakes of corn (maize). Originally invented as a breakfast food to counter indigestion , [ 1 ] it has become a popular food item in the American diet and in the United Kingdom where over 6 million households consume them.
By 1909, Will's company produced 120,000 cases of Corn Flakes daily. John, who resented his brother's success, filed suit against Will's company in 1906 for the right to use the family name. The resulting legal battle, which included a trial that lasted an entire month, ended in December 1920 when the Michigan Supreme Court ruled in Will's favor.
While always known as Crunchy Nut or Crunchy Nut Corn Flakes in the UK, the cereal has undergone several name changes in the US. It debuted as Honey & Nut Corn Flakes, followed by the minor variation Honey-Nut Corn Flakes. The name changed to Nut & Honey Crunch in 1987 with a memorable ad campaign centered around the "nuttin', honey" pun.
Early Kellogg's Corn Flakes advertisement. Around 1877, John H. Kellogg began experimenting to produce a softer breakfast food, something easy to chew. He developed a dough that was a mixture of wheat, oats, and corn. It was baked at high temperatures for a long period of time, to break down or "dextrinize" starch molecules in the grain.
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Unlike Total, Product 19 was a multi-grain cereal. It was packaged in a relatively plain red and white box, originally with charts and text, and was marketed to older consumers and the health-conscious. [2]
It was named for its originator, C. W. Post, and intended as the Post version of corn flakes. [1] [2] Post Toasties were originally sold as Elijah's Manna [3] (c. 1904) until criticism from religious groups (and consequent loss of sales) led to a change of name in 1908. [4] [5]
Crispix is a brand of breakfast cereal, introduced by Kellogg's in 1983. It was created specifically to compete with Ralston Purina's Chex family of cereals, which had about $125 million in annual sales and no significant competition.