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The power of emotions to influence judgment, including political attitudes, has been recognized since classical antiquity. Aristotle, in his treatise Rhetoric, described emotional arousal as critical to persuasion, "The orator persuades by means of his hearers, when they are roused to emotion by his speech; for the judgments we deliver are not the same when we are influenced by joy or sorrow ...
The book synthesized emotions and neurology and introduced the concept that action is a result of impression. Hartley determined that emotions drive people to react to appeals based on circumstance but also passions made up of cognitive impulses. [19] Campbell argues that belief and persuasion depend heavily on the force of an emotional appeal ...
The modes of persuasion, modes of appeal or rhetorical appeals (Greek: pisteis) are strategies of rhetoric that classify a speaker's or writer's appeal to their audience. These include ethos , pathos , and logos , all three of which appear in Aristotle's Rhetoric . [ 1 ]
Anaphora is repetition at the beginning of a sentence to create emphasis. Anaphora serves the purpose of delivering an artistic effect to a passage. It is also used to appeal to the emotions of the audience in order to persuade, inspire, motivate and encourage them. [ 3 ]
In rhetoric, an argumentum ad captandum, "for capturing" the gullibility of the naïve among the listeners or readers, is an unsound, specious argument designed to appeal to the emotions rather than to the mind. It is used to describe "claptrap or meretricious attempts to catch popular favor or applause."
Ahead of the verdicts, attorneys gave closing arguments during Anthony Patterson's trial on 13 counts of child sexual assault and trafficking.
Description, definitions of things in the composition; Style, specifically, the linguistic style of the composition; Setting tone or mood, conveying one or more emotions or feelings through words; Voice, the individual writing style of the author; Tone, which encompasses the attitudes toward the subject and toward the audience
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