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A 1974 study by Katz, Blumler, and Gurevitch stated five basic assumptions for a framework for understanding the correlation between media and audiences. These assumptions are: [17] The audience is conceived as active. In the mass communication process, much initiative in linking gratification and media choice lies with the audience member.
Zillmann's theory proposed the notion that viewer's are physiologically aroused when they watch aggressive scenes. [15] After watching an aggressive scene, an individual will become aggressive due to the arousal from the scene. In 1974 Katz, Blumler, and Gurevitch used the uses and gratifications theory to explain media
Jay G Blumler (18 February 1924 – 30 January 2021 (aged 96)) [1] was an American-British theorist of communication and media. He was Professor of Public Communication at the University of Leeds . Early life and education
Elihu Katz (Hebrew: אליהוא כ"ץ, 21 May 1926 – 31 December 2021) was an American-Israeli sociologist and communication scientist whose expertise was uses and gratifications theory. He authored over 20 books and 175 articles and book chapters during his lifetime and is acknowledged as one of "the founding fathers of regular television ...
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May 24, 1974 20 California Jam: Emerson, Lake & Palmer, Black Oak Arkansas June 7, 1974 21 California Jam: Eagles, Earth, Wind & Fire, Seals & Crofts June 21, 1974 22 Procol Harum, Jim Stafford, Foghat, The Sensational Alex Harvey Band: July 5, 1974 23 Rod Stewart & the Faces, Maggie Bell, Electric Light Orchestra, Locomotiv GT: July 19, 1974 24
The series premiered on CBS on January 6, 1974, and ended on December 31, 1982. [2] A set of 1,399 original episodes aired between January 1974 and December 1982. [ 3 ] [ 4 ] The series was broadcast every day of the week for the first six years with re-runs filling in empty slots starting in February 1974. [ 5 ]
[citation needed] Later, two theoretical perspectives, uses-and-gratifications (Katz et al. 1973, [64] Rubin 2009 [63]) and selective exposure theory (Knobloch-Westerwick 2015, [65] Zillmann & Bryant 1985 [66]), were developed based on this assumption and aimed to pinpoint the psychological and social factors guiding and filtering an audience's ...
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