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Upon changing its name to Nike, Inc. on May 30, 1971, the company adopted the Swoosh as its official logo the same year. Carolyn Davidson , a student at Portland State University during the time Knight taught there, created the logo, attempting to convey motion in its design.
Rebranding is a marketing strategy in which a new name, term, symbol, design, concept or combination thereof is created for an established brand with the intention of developing a new, differentiated identity in the minds of consumers, investors, competitors, and other stakeholders. [1]
Three logos: NASA, IBM by Paul Rand and the International Bureau of Weights and Measures. Coat of arms of the Chiswick Press. A logo (abbreviation of logotype; [1] from Ancient Greek λόγος (lógos) 'word, speech' and τύπος (túpos) 'mark, imprint') is a graphic mark, emblem, or symbol used to aid and promote public identification and recognition.
Commonly used name by consumers in the U.S. and Canada, but the name is still a trademark. [192] Romex Non-metallic sheathed cable, Thermoplastic-sheathed cable Southwire (company). [193] Commonly used name by consumers in the U.S., but the name is still a trademark. [citation needed] Roomba: Robotic vacuum cleaner: iRobot Corporation
In regard to uploading company logo images, please note the guidelines at Wikipedia:Logos.Two relevant guidelines state: "Logos that contain corporate slogans should be omitted in favour of equivalent logos that do not", and "Generally, logos should be used only when the company and its logo are reasonably familiar".
A wordmark logo (also called a lettermark or a lettermark logo) is a type of logo, not a type of wordmark, [citation needed] which consists of just text set in a particular style, such as a typeface or color, without other graphical features. [citation needed] For example, the SONY logo contains only the name in uppercase, set in a particular ...
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