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Nearly nine months after Bud Light was front and center in one of the biggest misfires in advertising history, sales of the beer are still down 30% weekly compared to the same time a year ago.
Bud Light continues to hemorrhage customers after a rough 2023, ... with 62% saying they ever drink at all, ... pivoting energy to low- and no-alcohol beverages.
Bud Light sales tanked 26.5% for the week ending Aug. 5, per new Nielsen data. That's a faster pace than the week-on-week drop of 25.9% for the period ending June 17.
In the week ending April 8, 2023, Bud Light had reportedly experienced an 11% drop in sales, and a 21% drop in the week ending April 15, 2023. [10] As of May 1, 2023, Bud Light "off-premise sales" had dropped 26% since the start of the boycott. [10]
It marks the first time Modelo has ever surpassed Bud Light on a year-to-date basis. CNN reports the NIQ data shows that in recent weeks, Bud Light volumes were down 26.7%.
Anheuser-Busch InBev beer, Michelob Ultra, also brewed by Anheuser-Busch InBev, has surpassed Bud Light in its share of draft lines, marking an end to several decades of dominance
"Bud Light will permanently lose about 15-20% of its volume, after which declines will resume at about the average rate of the prior 10 years," Ottenstein wrote in a note on Wednesday.
Buddweiser Light — a parody of the Bud Light "Bring Out Your Best" ad campaign, featuring hockey player Joe Piscopo mentally readying himself against faceoff opponent Robin Williams. Piscopo says of Williams in the voiceover, "I can't believe my wife ran away with him," which inspires Piscopo to instigate a fight as soon as the puck is ...