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Salesforce, Inc. is an American cloud-based software company headquartered in San Francisco, California.It provides applications focused on sales, customer service, marketing automation, e-commerce, analytics, artificial intelligence, and application development.
Salesforce management systems (also sales force automation systems (SFA)) are information systems used in customer relationship management (CRM) marketing and management that help automate some sales and sales force management functions. They are often combined with a marketing information system, in which case they are often called CRM systems
Patel started developing an affordable mobile app with its team for small business that can connect to the social network, websites, blogs, email accounts, and others so that data can be recognized and displayed in a dashboard in the real time. [10] In 2012, Cyfe incorporated as a private company and launched it with a freemium pricing model. [11]
Two decades later, Salesforce is how many businesses run almost everything, integrating their marketing, sales, commerce, service, and IT efforts on the world’s largest customer relationship ...
Over the next decade, timesharing became the main business model for computing, and cluster computing enabled multiple computers to work together. [9] Cloud computing emerged in the late 1990s with companies like Amazon (1994), Salesforce (1999), and Concur (1993) offering Internet-based applications on a pay-per-use basis.
For small businesses, a CRM system may consist of a contact management system that integrates emails, documents, jobs, faxes, and scheduling for individual accounts. CRM systems available for specific markets (legal, finance) frequently focus on event management and relationship tracking as opposed to financial return on investment (ROI).
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