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Shock advertising or shockvertising is a type of advertising that "deliberately, rather than inadvertently, startles and offends its audience by violating norms for social values and personal ideals". [1] It is the employment in advertising or public relations of "graphic imagery and blunt slogans to highlight" [2] a public policy issue, goods ...
Shock advertising or shockvertising is a type of advertising generally regarded as one that "deliberately, rather than inadvertently, startles and offends its audience by violating norms for social values and personal ideals". [1]
Pre-testing, also known as copy testing, is a specialized field of marketing research that determines an ad’s effectiveness based on consumer responses, feedback, and behavior.
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Everything Bad Is Good for You: How Today's Popular Culture Is Actually Making Us Smarter is a non-fiction book written by Steven Johnson.Published in 2005, it details Johnson's theory that popular culture – in particular television programs and video games – has grown more complex and demanding over time and is making society as a whole more intelligent, contrary to the perception that ...
Good to Great: Why Some Companies Make the Leap... and Others Don't is a management book by Jim C. Collins that describes how companies transition from being good companies to great companies, and how most companies fail to make the transition.
Wikipedia is not paper, and that is a good thing because articles are not strictly limited in size as they are with paper encyclopedias. Articles steadily become more polished as they develop, particularly if one person is working on an article with reasonable regularity (inclining others to help the original author). There are some articles we ...
Can of VIM scouring powder from Norway. (2010) Vim is the name of a range of household cleaning products originally produced by Lever Brothers (later Unilever). [1] The Vim brand is currently owned by the German multinational company Henkel, while Unilever retains ownership in Canada and Vietnam.