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At the time, with billings of over $11 billion, MullenLowe Group was ranked as the fourth-largest global agency group worldwide, with offices in 80 countries, while MullenLowe Lintas Group is one of the top three advertising agencies in India by revenue. [4] [5]
Kantar IMRB's specialised areas are consumer markets, industrial marketing, business to business marketing, social marketing, and rural marketing. [1] By 2019, Kantar merged the operations of IMRB, with its sister divisions Millward Brown and TNS, to form a global Kantar Analytics Practice as a part of wider restructuring exercise.
ITP Media Group is a global media company founded in 1987. Its headquarters are in Dubai, and branch offices in Abu Dhabi (Capital of the UAE), Saudi Arabia, India, the United Kingdom, Germany and the USA. ITP has over 60 media brands that attract more than 50 million people per month [1] across its consumer, business, and influencer divisions.
In 2012, MSLGROUP acquired two marketing firms: King Harvests and Luminous Experiential. [12] In July, CNC Communications became part of MSLGROUP after Publicis Groupe acquired it. [13] In August 2013, Brazilian digital and social media marketing agency Espalhe joined MSLGROUP when Publicis Groupe acquired a majority stake in it. [14]
VivaConnect is an Indian mobile media company which provides voice and missed call services. It's among the largest mobile marketing companies in India. [ 1 ] It holds a pool of 2000 [ 2 ] PRIs handling a daily traffic of over 50 million voice calls.
GroupM is a U.S. based media investment group of the multinational Holding company WPP plc.GroupM is the world's largest media buying agency, as of 2023. [3] [4]GroupM's headquarters are located at 3 World Trade Center, in Lower Manhattan, and the company has subsidiaries in Asia, Australia, North America, and the Europe, Middle East and Africa (EMEA) region.
Social media marketing is the use of social media platforms and websites to promote a product or service. [1] Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.
Mudra Ahmedabad was founded by A.G Krishnamurthy on March 25, 1980 as an offshoot of Reliance Industries' advertising division. Initially, it had only 15 employees, 500 sq.ft space and Rs 40,000 as startup capital.