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Google PageSpeed is a family of tools by Google, Inc. [1] designed to help optimize website performance. [2] It was introduced at a Developer Conference in 2010. [3] [4] There are four main components of PageSpeed family tools: PageSpeed Module (consisting of mod PageSpeed [5] for the Apache HTTP Server and NGX PageSpeed [6] for the Nginx) [7 ...
As a user navigates between web pages, Google Analytics provides website owners JavaScript tags (libraries) to record information about the page a user has seen, for example the URL of the page. Google analytics JavaScript libraries uses HTTP cookies, with which it remembers what a user has done on previous pages and his interactions. [55]
Quality Score is a metric used by Google, [1] Yahoo! [2] (called Quality Index), Facebook [3] (called Ad Quality) and Bing [4] that influences the ad rank and cost per click (CPC) of ads.
Analytics tools such as Google Analytics rely heavily upon entire new pages loading in the browser, initiated by a new page load. SPAs do not work this way. After the first page load, all subsequent page and content changes are handled internally by the application, which should simply call a function to update the analytics package.
Google Analytics provides a path function with funnels and goals. A predetermined path of web site pages is specified and every visitor walking the path is a goal. This approach is very helpful when analyzing how many visitors reach a certain destination page, called an end point analysis.
Load time is how long it takes for a webpage to be loaded and usable by a browser. Often in web page delivery a page is compressed in the Gzip format to make the size of the download smaller. [5] This practice prevents the first byte from being sent until the compression is complete and increases the TTFB significantly.
Page view (pageview) - A request for a file, or sometimes an event such as a mouse click, that is defined as a page in the setup of the web analytics tool. Usually, the number of page views is more than Visits and Visitors (Unique Visitors). An occurrence of the script being run in page tagging.
Google Search Console Insights, introduced in 2021, is an analytical feature of Google Search Console. It combines data from Google Search Console and Google Analytics , to provide webmasters and content creators with insights into the performance of their content across Google's services.