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What is dynamic pricing and how does it work? Dynamic pricing is when ticket prices are increased on primary selling sites – such as Ticketmaster – based on demand. In the case of the recent ...
It used to be compulsory to complain about Ticketmaster's near-monopoly and the excessive delivery, facility and service charges it levied on fans for purchasing tickets to their favorite artists ...
Dynamic pricing, also referred to as surge pricing, demand pricing, or time-based pricing, and variable pricing, is a revenue management pricing strategy in which businesses set flexible prices for products or services based on current market demands. It usually entails raising prices during periods of peak demand and lowering prices during ...
Ticketmaster was the subject of several controversies, such as anti-competition claims, deceitful relationships with scalpers, data breach, deceptive pricing, and dynamic pricing. [13] According to consumer organizations, Ticketmaster and Live Nation control over 70% of the primary ticketing and live event venues market. [14]
“It is widely accepted that dynamic pricing remains a useful tool to combat ticket touting and keep prices for a significant portion of fans lower than the market rate and thus more affordable ...
The dynamic pricing system used by Ticketmaster is something artists could choose to opt into, with artists such as Robert Smith of The Cure highlighting this in 2023. [133] On 5 September 2024 the UK Competition and Markets Authority (CMA) announced it was launching an investigation into Ticketmaster over Oasis concert ticket sales. The CMA ...
It used to be compulsory to complain about Ticketmaster's near-monopoly and the excessive delivery, facility and service charges it levied on fans for purchasing tickets to their favorite artists ...
Dynamic pricing doesn’t just make tickets expensive—it makes live music inaccessible. Fans in disenfranchised communities who can only see a show in their city are priced out, while ...