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  2. Lead generation - Wikipedia

    en.wikipedia.org/wiki/Lead_generation

    In marketing, lead generation (/ ˈ l iː d /) is the process of creating consumer interest or inquiry into the products or services of a business. A lead is the contact information and, in some cases, demographic information of a customer who is interested in a specific product or service.

  3. Telemarketing - Wikipedia

    en.wikipedia.org/wiki/Telemarketing

    Telemarketing (sometimes known as inside sales, [1] or telesales in the UK and Ireland) is a method of direct marketing in which a salesperson solicits prospective customers to buy products, subscriptions or services, either over the phone or through a subsequent face to face or web conferencing appointment scheduled during the call ...

  4. Social media marketing - Wikipedia

    en.wikipedia.org/wiki/Social_media_marketing

    Social media marketing is the use of social media platforms and websites to promote a product or service. [1] Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.

  5. Best practice - Wikipedia

    en.wikipedia.org/wiki/Best_practice

    The Best Practices guide is currently in production; it will be published and distributed to EMA providers, as well as to select organizations nationwide. In addition, four large-scale EMA provider training will be provided to educate providers on the Best Practices recommendations and standard measures. This is the first national federally ...

  6. Foot-in-the-door technique - Wikipedia

    en.wikipedia.org/wiki/Foot-in-the-door_technique

    This technique is used in many ways and is a well-researched tactic for getting people to comply with requests. The saying is a reference to a door to door salesman who keeps the door from shutting with his foot, giving the customer no choice but to listen to the sales pitch. [4]

  7. Prospecting - Wikipedia

    en.wikipedia.org/wiki/Prospecting

    Prospecting pickaxes are used to scrape at rocks and minerals, obtaining small samples that can be tested for trace amounts of ore. Modern prospecting pickaxes are also sometimes equipped with magnets, to aid in the gathering of ferromagnetic ores. Prospecting pickaxes are usually equipped with a triangular head, with a very sharp point.

  8. Coolhunting - Wikipedia

    en.wikipedia.org/wiki/Coolhunting

    A coolhunting firm is a marketing agency whose exclusive purpose is to conduct research of the youth demographic.They then compile their data and produce reports detailing emerging and declining trends in youth culture as well as predictions for future trends.

  9. Bioprospecting - Wikipedia

    en.wikipedia.org/wiki/Bioprospecting

    Bioprospecting (also known as biodiversity prospecting) is the exploration of natural sources for small molecules, macromolecules and biochemical and genetic information that could be developed into commercially valuable products for the agricultural, [2] [3] aquaculture, [4] [5] bioremediation, [4] [6] cosmetics, [7] [8] nanotechnology, [4] [9] or pharmaceutical [2] [10] industries.

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